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M.A. Luxury, Sales and Fashion Management

Program Content

Curriculum Master of Luxury, Sales and Fashion Management

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The Master Fashion Management is carried out in three semesters plus the practice-oriented Master thesis. In the first semester you will get to know different sales structures, but also the right choice of real estate for your retail strategy. Pricing and product development of luxury goods also play a role at the beginning of your studies. Modules from the areas of Customer Relationship Management, Brand management and Design management are built on this.

You will spend the third semester of your Master's in Fashion Management at a foreign university that cooperates closely with ISM in order to shed light on the international perspective of the subject and promote intercultural skills. The course is rounded off by a practical phase (internship) and practical projects integrated into the lectures. You will then write your practice-oriented Master's thesis in the fourth semester.

Program Content Master of Luxury, Sales and Fashion Management

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1st Semester

Fundamentals of Luxury & Fashion Management

  • Strategies, Markets & Players (2 ECTS)
  • Consumer Behaviour (2 ECTS)
  • Trademark Law & Copyright (2 ECTS)

Brand Management

  • Brand Identity, Value & Pricing (2 ECTS)
  • Brand Architecture (2 ECTS)
  • Luxury Brand Communication, Media Planning & Controlling (2 ECTS)

Design & Operation Management

  • Industrial & Product Design (2 ECTS)
  • Luxury & Fashion Buying (2 ECTS)
  • Supply Chain & Operations Management (2 ECTS)

Marketing Research

  • Qualitative Market Research (2 ECTS)
  • Advanced (quantitative) Market Research (2 ECTS)
  • Marketing Analytics & Data-driven Marketing (2 ECTS)

Sales Management

  • Sales Performance Management (2 ECTS)
  • E-Tailing (2 ECTS)
  • Recruitment & Training Strategies (2 ECTS)
2nd Semester

Customer Experience Management

  • CRM & Clienteling (2 ECTS)
  • Architecture, Interior Design & Merchandising (2 ECTS)
  • Creativity, Art & Luxury Event Management (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

New Luxury Management

  • Developing New Luxury Models: Design Thinking Method (2 ECTS)
  • Digital Luxury (2 ECTS)
  • Sustainable Luxury (2 ECTS)

Market Research Project/Case (6 ECTS)

Internship possible (practical phase II) (6 ECTS)

3rd Semester

Semester abroad (24 ECTS)

Elective classes depending on ISM partner university and individual specialization.

More information on the semester abroad page.

Internship possible (practical phase II) (6 ECTS)

4th Semester

Master's Thesis (30 ECTS)

Additionally, you can receive an international Double Degree from one of our partner universities.

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皇冠篮球比分_皇冠足球比分-中国福彩网官网推荐 fashion and luxury management perspective

You will spend the third semester abroad at one of our partner universities. The 皇冠篮球比分_皇冠足球比分-中国福彩网官网推荐 Office will support you with this. The semester abroad allows you to deepen your subject-specific knowledge. You will also set individual priorities and learn about the intercultural characteristics of your chosen cultural area. At the same time, you will perfect your language skills. Your classes abroad will be 100% credited, so you won't lose any ECTS and time.

Additional options during your studies are:

  • Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you may skip the semester abroad. Read more below.
  • Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions. Read more about it here.
Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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