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M.A.?Digital Marketing

Program Content

Master Digital Marketing curriculum

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Constant technology advancements, such as the artificial intelligence and constantly new digital tools, present online marketers and digital marketing managers with new challenges and opportunities of reaching their audience and understanding and analyzing customer data. The Digital Marketing degree program at ISM meets all requirements of a future-oriented marketing education. You will acquire targeted expertise in areas such as digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO) for generative content.?

You will study the first two semesters at our new, modern campus in Berlin, before spending the?third semester?at one of our?partner universities abroad. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

Program Content
M.A. Digital Marketing

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1st Semester

Fundamentals of Digital Marketing

  • Digital Business Models & Platform Economy (2 ECTS)
  • Consumer/User Behavior (2 ECTS)
  • Internet & Social-Media-Recht (2 ECTS)

Marketing Strategy & Planning

  • Digital Marketing Strategy & Brand Management (2 ECTS)
  • Omni-Channel Marketing Planning (2 ECTS)
  • Digital Marketing Game (2 ECTS)

Marketing Research

  • Qualitative Market Research (2 ECTS)
  • Advanced (quantitative) Market Research (2 ECTS)
  • Marketing Analytics & Data-driven Marketing (2 ECTS)

Digital Marketing Dashboard

  • Customer Relationship Management (2 ECTS)
  • Customer Journey/User Experience Management (2 ECTS)
  • Marketing Controlling (2 ECTS)

Digital Communication

  • Influencer Relations & Influencer Marketing (2 ECTS)
  • Cross-Media Communication & Storytelling (2 ECTS)
  • Social Media & Community Management (2 ECTS)
2nd Semester

Digital Skills

  • Technical Online Marketing Basics (2 ECTS)
  • Digitales Projektmanagement (2 ECTS)
  • Softwareanwendungen & Contentmanagement (2 ECTS)

Digital Marketing Tools

  • Messenger Marketing (2 ECTS)
  • SEO, SEM & SEA (2 ECTS)
  • Audio Marketing (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

Digital Marketing Research/Consulting Project (6 ECTS)

Internship (Work placement) I (6 ECTS)

3rd Semester

Semester abroad (24 ECTS)

Electives depending on ISM partner university and individual specialization.

More information on the semester abroad page.

4th Semester

Master's Thesis (30 ECTS)

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Applying to ISM
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Gain international digital marketing experience

During the Masters of Digital Marketing you will spend an?integrated semester abroad in the third semester at one of our partner universities from our extensive partner network?(PDF). During your stay abroad,?you will have the opportunity to deepen your?online marketing knowledge?and learn valuable?intercultural aspects?of marketing, while at the same time applying your?foreign language skills. Your classes abroad will be?100% credited, so you won't lose any ECTS and time.

Additional options during your studies are:

  • Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. See more below.
  • Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions. Read more about it here.

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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