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M.A.?Strategic Marketing Management

Program Content

Master Strategic Marketing Management curriculum

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In the first two semesters of your Strategic Marketing Master's you will learn to analyze dynamic framework marketing conditions and how to derive market strategies through qualitative and quantitative market research. You will spend the third semester at one of our numerous partner universities abroad. The 皇冠篮球比分_皇冠足球比分-中国福彩网官网推荐 Office will support you in your selection and application process for a partner university. You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS in the fourth semester.

Program Content
M.A. Strategic Marketing Management

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1st Semester

Market Research

  • Consumer Behaviour (2 ECTS)
  • Advanced Market Research (2 ECTS)
  • Applied Statistics (2 ECTS)

Strategic Marketing

  • Marketing Strategies & Planning (2 ECTS)
  • Brand Management (2 ECTS)
  • Trademark & Unfair Competition Law (2 ECTS)

Classic Communications

  • Above-the-Line-Communication (2 ECTS)
  • Media Planning (2 ECTS)
  • Integrated Communication (2 ECTS)

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)
2nd Semester

Relationship Marketing

  • Services Marketing & Service Quality (2 ECTS)
  • Internal Marketing & Behavioral Branding (2 ECTS)
  • Customer Relationship Marketing (2 ECTS)

Digital Marketing

  • Online Marketing, Online Advertising & Social Media (2 ECTS)
  • E-Marketing & E-Commerce (2 ECTS)
  • Mobile Marketing (2 ECTS)

Sales Marketing & Communications

  • Price Management (2 ECTS)
  • Direct Marketing (2 ECTS)
  • Sales Promotion (2 ECTS)

Public & Publicity Communications

  • Event Marketing & Sponsoring (2 ECTS)
  • Product Placement & Branded Entertainment (2 ECTS)
  • Public Relations (2 ECTS)

Market Research/Consulting Project (6 ECTS)

Internship possible (practical phase I) (6 ECTS)

3rd Semester

Semester abroad (24 ECTS)

Electives depending on ISM partner university and your individual specialization.

More information on the semester abroad page.

Internship possible (practical phase II) (6 ECTS)

4th Semester

Master's Thesis (30 ECTS)

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A deep international perspective

You will spend the third semester?at one of our numerous partner universities abroad, in Europe or overseas. Read more about your semester abroad options here.

You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your?degree with 120 ECTS?already in the fourth semester.

  • Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. See more below.
  • Double Degree: If you would like to receive a Double Degree, we offer this option in collaboration with several partner institutions. Read more about it here.

Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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